Women writers (Germaine Greer; Barbara MacDonald and Cynthia Rich; Betty Frieden; Gloria Steinem; Simone de Beauvoir) have highlighted the cultural devaluation of older women for several decades. Susan Sontag’s article in the 1970’s, ‘The Double Standard of Ageing’ argued that ageing women are stigmatised and marginalised both by ageing and by being ageing women. Merryn Gott wrote, 30 years later,
Susan Sontag’s ‘double standard’ of ageing is alive and well in the 21st century in that physical ageing continues to disenfranchise and desexualize women in a way that it does not men.Gott (2005, 33)
In Sue Westwood (2016) Ageing, Gender and Sexuality: Equality in later life. Routledge. Page 4.